Materials lie at the heart of the fashion industry. They account for 91% of the industry’s total emissions through their extraction, processing, and production, and around 30% of cost of goods sold (COGS). Next-generation materials present the opportunity to transform the industry’s environmental impact. However, many brands lack guidance and are unprepared for a material transition and how to drive adoption to unlock the benefits of these new materials. In this new report created by Boston Consulting Group and Fashion for Good, based on industry best practices and the successes of early movers, we provide brands with a structured framework to act on key levers and a pathway to address key challenges while driving measurable results.