DESIGNING FOR THE FUTURE
Sustainability is at the heart of our identity. We are committed to redefining fashion with circularity and next-generation materials—innovations inspired by nature and designed to return to nature.
WHY DOES IT MATTER?
At N-NAKA Lab, we believe that fashion can—and must—be a catalyst for positive change.
By embracing next-gen materials, circular design principles, and transparent production methods, we aim to redefine the industry's impact.
10% of global carbon emissions are attributed to the fashion industry—more than all international flights and maritime shipping combined.
20% of global wastewater stems from textile dyeing and treatment processes.
92 million tons of textile waste are generated annually, with 85% ending up in landfills.
Over 60% of clothing fibers are synthetic, derived from fossil fuels, contributing to microplastic pollution in our oceans.
Less than 1% of textiles are recycled into new garments, highlighting a significant gap in circular practices.
DEFINING NEXT-GEN
Next-Gen Materials: Bio-based, lab-grown, or circular fibers that reduce dependence on fossil fuels and traditional agriculture.
Circularity: Designing products with their next life in mind—whether through resale, repair, or composting.
Plant-Based: Derived from renewable resources like algae, bamboo, or agricultural waste.
End-of-Use Systems: Strategies for collection, recycling, or reintegration once a product is no longer wearable.
WHAT RESEARCH SAYS ABOUT NEXT-GEN
Read research reports on the future of materials and how innovation is shaping circular fashion.
OUR VALUES
FUTURE-FORWARD DESIGN
We design each collection as a proof of concept that next-gen materials are ready for the world. Our pieces are made to last, function beautifully, and reflect the future of clothing.
MINIMIZE IMPACT, MAX TRANSPARENCY
We are over greenwashing. Every material, partner, and process we use is chosen to reduce harm - and we’ll show our receipts.
CIRCULAR BY NATURE
No more plastic clothes that end up in a landfill forever. We prioritize bio-based, biodegradable materials and look for circular end-of-life solutions wherever possible.
VEGAN & ETHICAL
There’s no excuse to keep using animal products. We’re 100% animal and cruelty-fee, and work with vetted ethical partners that meet environmental and labor standards.
Meet the Materials of the Future
Our collections feature cutting-edge materials that redefine sustainability. From seaweed knits to bamboo leather, each fabric is thoughtfully selected for its performance, quality, and environmental impact.