why invest in next-gen.

Beyond aesthetics, materials are pivotal to the fashion industry’s environmental footprint: They account for 91% of the industry’s total emissions through their extraction, processing, and production.1

With demand for these materials projected to outpace supply by 2030, the need for collective industry action is today more urgent than ever.3

Increased humidity contributed to Pakistan’s cotton production falling to a 30-year low of 5.6 million bales in the 2023–2024 growing season, along with a decline in fiber quality.6

The Global Sustainable Fashion Market report anticipates a robust compound annual growth rate (CAGR) of 22.9 percent during 2023-2030, driven by escalating consumer demand and the increasing adoption of eco-friendly fabrics.

over $3 billion invested in next-gen materials since 2014.

what types of industries?

fashion

accessories

home

1 World Resources Institute and Apparel Impact Institute, Roadmap to Net Zero: Delivering Science-Based Targets in the Apparel Sector, 2021. The term “materials” refers to the cultivation and extraction of raw resources from the earth, plants, or animals, and their processing into yarn and finished fabrics.

3 BCG analysis of the raw material commitments of over 30 leading fashion brands and retailers, representing nearly 25% of the global apparel and footwear industry, indicates that the volumes needed to transition their material base in alignment with these

The Express Tribune, “Cotton Harvest Drops to 30-Year Low Last Season,” The Express Tribune website, January 11, 2025